My name is Zachary Landau, and this is my portfolio.
2023 Membership Scarf- front
Client was a soccer fan club board who wanted a scarf exclusive for club members for the 2023 season. Client proposed a “punk” aesthetic and cited the Sex Pistols as an example of the style they wanted to emulate. After multiple revisions, we settled on a style that leaned closer to 90s grunge that emphasized messiness. A new “cross” logo was developed, and text was modified to look painted to push the original punk concept. The design was advertised on the club’s social media (such as here and here).
2023 Membership Scarf - back
Client was a soccer fan club board who wanted a scarf exclusive for club members for the 2023 season. Client proposed a “punk” aesthetic and cited the Sex Pistols as an example of the style they wanted to emulate. After multiple revisions, we settled on a style that leaned closer to 90s grunge that emphasized messiness. A new “cross” logo was developed, and text was modified to look painted to push the original punk concept. The design was advertised on the club’s social media (such as here and here).
Burn, Destroy, Wreck
This graphic was designed for a T-shirt that would be released alongside the membership scarf. An old graphic used for the club’s “Feelin’ Fine” shirt was re-used, as was the club’s iconic dog skull (modified to have its eyes vandalized with two X’s), to reinforce the punk aesthetic of the scarf. The club advertised the design on their social media (for example, here) and can be purchased from their store here.
Membership Card 2023
Client was a soccer fan club board who wanted a design for cards issued to members to prove they paid their dues and to gain discounts at different vendors. It was decided to replicate the grunge aesthetic of the scarf for these cards. The club’s logo was modified to appear like a spray paint stencil, and was later re-used for other graphics throughout the season.
Original Membership Announcement Pitch
Client was a soccer fan club board who wanted to advertise the perks of buying a membership for the 2023 season. This was the initial pitch aimed to replicate the punk/grunge aesthetics proposed for the membership scarf. Client wanted a more straightforward design that was different from the membership scarf.
Client was a soccer fan club board who wanted to advertise the perks of buying a membership for the 2023 season. The initial pitch aimed to replicate the punk/grunge aesthetics proposed for the membership scarf. Client wanted a more straightforward design that was different from the membership scarf. This advertisement was featured on their social media multiple times (such as here and here).
Gameday Annoucement 001
Client was a board member of a soccer fan club who ran the club’s social media accounts. They requested blank templates to use to announce upcoming game days. This is one of several that were developed for them to use. The designs remain mostly blank to allow the board member the flexibility to add game-specific details (such as match time, opposing teams’ logos, etc.). These were used throughout the season, such as here.
Gameday Annoucement 002
Client was a board member of a soccer fan club who ran the club’s social media accounts. They requested blank templates to use to announce upcoming game days. This is one of several that were developed for them to use. The designs remain mostly blank to allow the board member the flexibility to add game-specific details (such as match time, opposing teams’ logos, etc.). These were used throughout the season, such as here and here.
Gameday Announcement 003
Client was a board member of a soccer fan club who ran the club’s social media accounts. They requested blank templates to use to announce upcoming game days. This is one of several that were developed for them to use. The designs remain mostly blank to allow the board member the flexibility to add game-specific details (such as match time, opposing teams’ logos, etc.). These were used throughout the season, such as here.
Gameday Annoucement 004
Client was a board member of a soccer fan club who ran the club’s social media accounts. They requested blank templates to use to announce upcoming game days. This is one of several that were developed for them to use. The designs remain mostly blank to allow the board member the flexibility to add game-specific details (such as match time, opposing teams’ logos, etc.).
Back to School
Client was a soccer fan club board who wanted a design for a back-to-school charity drive. Client proposed selling a t-shirt and donating the profits to a charity that provides school supplies to at-need students. Because the general theme for the season was 90s grunge, it was proposed to mimic “bootleg” (i.e. unofficial, fan-made) Simpsons merch. Using the character Poochie as a base, a “Simpsons” rendition of the Pittsburgh Riverhounds mascot Amo was made, first using vector graphics, then rasterizing those graphics. The teasing slogan behind Amo was suggested by the board members. Client advertised the design on their social media (for example, here and here), and merchandise with the design can be purchased at their store here.
Hispanic Heritage Month 001
Client was a soccer fan club who wanted a design for Hispanic Heritage Month. Client proposed selling a t-shirt and donating the profits to local charities that work with recent immigrants from Latin America. Using a Xoloitzcuintle dog’s silhouette (Xoloitzcuintle dogs being iconic to Mexican and Mesoamerican mythologies, including as psychopomps), a painted skull/sugar skull style was replicated. Two versions of a text-focused design were also made. Design was advertised on the club’s page (for example, here), and merchandise for this design can be purchased from the club’s store here.
Hispanic Heritage Month 002
Client was a soccer fan club who wanted a design for Hispanic Heritage Month. Client proposed selling a t-shirt and donating the profits to local charities that work with recent immigrants from Latin America. Using a Xoloitzcuintle dog’s silhouette (xolo dogs being iconic to Mexican and Mesoamerican mythologies, including as psychopomps), a painted skull/sugar skull style was replicated. A separate text-focused design was also made. The design was advertised on the club’s social media pages (for example, here), and merchandise featuring this design can be purchased from their store here.
Hispanic Heritage Month 003
Client was a soccer fan club who wanted a design for Hispanic Heritage Month. Client proposed selling a t-shirt and donating the profits to local charities that work with recent immigrants from Latin America. Using a Xoloitzcuintle dog’s silhouette (xolo dogs being iconic to Mexican and Mesoamerican mythologies, including as psychopomps), a painted skull/sugar skull style was replicated. A separate text-focused design was also made. The design was advertised on the club’s social media pages (for example, here), and merchandise featuring this design can be purchased from their store here.
Three Rivers Grim Hound
Client was a soccer fan club who wanted a new all-purpose graphic to add to their merchandise store. Using two of the club’s iconic logos (a dog skull and shield), these were overlaid with a map depicting Pittsburgh’s three rivers, creating a style that emphasized a local pride. Merch featuring this design can be purchased at the club’s store here.
July T-shirt of the Month
Client was a soccer fan club who wanted a design for a July 4 charity drive. Client proposed selling a t-shirt and donating the profits to a charity that works with veterans. I proposed a simple stars-and-stripes version of the club’s logo, which required extensive modifying of the only file of the logo they had. The colors and design emulate collegiate logos to support an all-American style. The club advertised the design on their social media (for example, here) and the design can be bought on merchandise from their store here.
Unused Halloween Themes
Client proposed selling a new T-shirt for October as part of a charity drive. A re-coloring of one of their most iconic designs (the “Grim Hound”) was developed using common Halloween-themed color combinations. These colors were chosen to evoke the feeling of older Halloween decor, emphasizing a high-contrast look for 3 of the 4 designs to separate them from the original T-shirt design, adding some perceived value to the re-used design.
Hawaiian Shirt Proposal
This was a design requested by a board member of a local soccer fan club. Their team hosted nights where fans are invited to wear Hawaiian-print shirts to show their support. This design required the making of several unique brushes and went through several revisions to create a pattern that could be repeated without appearing tiled.
Samples for Pride Graphics
Client was a soccer fan club board who wanted merch for Pride Month. Given the past preferences of board members and considering that these graphics need to be printable on different types of merchandise, I decided simply to modify the club’s logo and propose the logo, “Pride & Hounds.” To make the designs as broadly appealing as possible, multiple types of pride flags were applied to the graphics, and different neutrals were used as well to provide more options for the costumers.
Tifo Proposal for Steel Army
Client was a board member for a local soccer fan club. Client proposed a tifo (a vertically oriented banner raised before the start of a match) for the team’s playoff run. They specifically requested a series of blank tombstones on which the club could paint opposing teams’ logos.
Unused Steel Army Design
This is a design that was developed but ultimately went unused for a client that was a fan club for a soccer team. The elements of the design (which would be replicated on physical merchandise like T-shirts and stickers) pull from iconography local to the team while adding references to their name (specifically, the baying dog). A member of the fan club wanted to emphasize that while these icons were local, combined, they were meant to represent the club and its support for the soccer team, which led to this specific combination of symbols being layered in this way. The high-contrast style was implemented to provide an aesthetic that is not well represented by the club’s other merchandise.
"Gamer for Granted" Logo
Commissioned work to do a logo for a gaming-related personal blog. Commissioner is wheelchair-bound and wanted that fact incorporated in his logo in a fun, exaggerated way. The yellow accent was chosen to help give the blog a sense of identity personal to the commissioner and where he lives. Logo was designed to be separated in two parts, the wheel + tire and the “G4G,” so each element can be used separately throughout the blog.
"Gamer for Granted" Background
A commissioned background for a personal blog. Taking part of the logo and repeat tiling it, I wanted to make a background that was unique while meeting the client's demands for a continued motif. Special attention was paid to the repeating nature of a tiled background, and continued modifications were made to guarantee that the background repeated successfully on the client's blog.
LinkedIn Banner
Banner commissioned by a journalist. Meant to communicate the various outlets the client worked for as well as some topics that his work has covered. Colors were chosen to allude to the four colors used to differentiate players in video games, which the client writes about and provides consulting for.
"Extra Life" Stream Ad
Client was a Twitch video game streamer who wanted to announce a charity stream. Colors were chosen to emphasize common “healing” colors used in video games (red and blue). The client’s fantasy aesthetics and style were ignored for the design of this advertisement in favor of a more broadly-appealing, modern style to attract potential viewers who normally do not care for fantasy games.
Business Card Commission
A business card design I made for a pharmacy student. The client expressed a desire to have a professional card that was also unique. Knowing the client’s personal tastes, I selected fonts that mimic the formal aesthetic of the school while also exhibiting a bit more brighter and friendlier weight and spacing. The balance with the blank space was tricky, but we settled on leaving some writing room in case personal memos (such as where the student met a perspective employer) needed to be added.
"Best in" 2017 Banner
As Arts and Entertainment editor, I was in charge of running a year-in-review for The Duquesne Duke. I wanted a design that focused on the three primary colors, black, and white. While not as accurate as on a screen, the yellow was chosen with the color of the paper we print on in mind. The style chosen also allowed for a leitmotif to be easily carried throughout the section, with different background elements echoing the stark contrast of the header without becoming overbearing or distracting.
"Made in PGH" Logo
Made for a former section editor, the "Made in PGH" graphic was made reflecting the tastes of the person commissioning it: simple and pragmatic, yet clean. A text and symbol logo was chosen just in case only one could have been used because of spacing issues. The bridge was made by simply creating a vector shape over an image of an actual Pittsburgh bridge (the Fort Pitt Bridge, most likely) and was created under a week deadline.
A background made for the house ads in The Duquesne Duke. This features a number of gradients and transparencies to create an easy-to-observe background. The bold colors necessitate bold characters, and ads that use this background typically feature heavy, sans-serif fonts with weighty strokes.
A sample background for in-house ads for The Duquesne Duke. Unlike most backgrounds that I made, this one features a distinct pattern to it. As such, this graphic is used with ads that have a lot of text as not to confuse the reader. This ad also required the use of various brushes, which was a new, self-imposed challenge.
A background that has remained unused. The high-contrast between the black and red did not allow for most texts to be visible, and as such, this design was overhauled.
A revised background. The more monochromatic approach, as well as the toned-down style, allowed for more fonts to be placed over top. This is a more generic pattern, allowing it to be used appropriately for any ad necessary.
A background made for The Duquesne Duke in-house ads. This is a simple ad, and in print, the colors fade into a nice, near-homogeneous block of blue.
In order to stylize the classifieds of The Duquesne Duke, while also not doubling the work for the layout editor, I made simple backgrounds that could be shifted and framed in order to maximize fidelity. In this one, I aimed for a simplistic, but imperfect, repeating pattern. The monochromatic approach, and the mild shades of blue included in the gray, allows for a variety of texts to overlay this background, providing a significant degree in flexibility. The asynchronous tiling offers a little variety to an otherwise plain piece.